Buying a Greater Bay Area Home? Search all Homes for Sale
Today, I discuss a crucial topic for those of you who are looking to sell your home for the highest price. Online marketing and demographic marketing are the way of the future of our industry, and the sooner you realize it, the better.
When I get on Google to do a search, they already know who I am: they know I'm a father, that I like to golf and go skiing, among other things. On the right-hand side of the browser, they are going to promote products and services geared specifically to me. Many people don't realize that we can do the same thing in real estate.
Technology has made demographic marketing a whole lot easier. We can figure which demographic is most likely to buy a particular property and spend the majority of our advertising dollars in the right place. Take Facebook sponsored ads, for instance; if you're looking to sell a property in a development for people 55 years and older, it makes no sense to promote that property to someone who is 25 years old! If you have a property on a golf course, you want to target people who have an interest in golf; you're not going to neglect other buyers, but you're going to focus on people who have expressed an interest in or love for golf because they're the most likely to buy the home.
In short, the best way to get your advertising dollars to go further is to leverage demographic targeting for your online campaigns. If you would like more details on how to implement this strategy, don't hesitate to reach out to us. We love this stuff, and would love to help get your listing in front of the most interested buyer!
